The HCU Google update (pronounced "hoo-see") represents a significant modification in Google's algorithm prioritizing website content, shifting away from only best local seo niches (silabgarza.net)-optimized pages towards content that is tailored to align with the user's needs and offers the most value. In the end, certain sites have seen their performance improve after HCU however, others saw a decrease which has led to debates between digital marketing professionals on its efficiency and the fairness.
Google's Helpful Content Update was intended to combat the rise of low-quality, keyword-stuffed content while prioritizing quality information that assists searchers with their queries.