A social media content marketing Marketing Funnel Explained
A content marketing funnel is a method to help potential customers learn about your brand, find solutions to their problems, and feel confident about buying from you. content of marketing strategy what is content marketing best suited for each stage of the funnel.
At the top of the funnel informational videos, infographics and checklists attract attention, generate leads, and keep readers interested. Gated content, such as templates and guides works well at this stage.
Awareness
At this point, consumers are simply aware that your brand exists and the solutions you provide. At this point the content should provide answers and educate prospects on the problems your solution tackles, as well as how it differs from competitors.
To identify your content gaps at this stage, you must consider the types of keywords your audience uses to browse online.